The email campaign was organized by utilizing an email launch schedule. This schedule included email status, send date/time, objective, subject line, preview text and creative included in the email. The objective for all three emails was to generate awareness and excitement for the launch of the new company website. The first email introduced the email subscribers to the incoming new website. Here, I listed the date and time when audience members could expect the new site to launch. I also encouraged the reader to share the news with their social networks by linking the company social pages below the email.
The second email reminded the audience of the website launch in two days. Just like the first email, I mentioned the company’s socials. This time, however, I encouraged readers to follow the company’s socials for behind the scenes updates on the company. The final email was sent right when the new website launched online. This email included a note from the owners thanking their customers and igniting excitement for the launch. The email also featured a link where the audience could visit the official site for the first time.